🐾 Case Study
Redesigning with Heart: A Digital Refresh for Lavan Dementia Care Services
Client: Lavan Dementia Care Services
Delivered by: Sheepdog Marketing
Project: Website Redesign & Modernisation
💬 “Can we make it clearer—without losing who we are?”
That was the first question Lavan Dementia Care Services asked us.
This nurse-led, deeply compassionate organisation based in Guisborough had built something truly special: a place where people living with dementia and their families could feel supported, valued, and seen. But their website? It wasn’t telling that story clearly anymore.
It was heartfelt but cluttered. Informative but overwhelming. Warm but difficult to navigate—especially for older adults or stressed family members searching for reassurance.
Our challenge was simple but important: make the website clearer, calmer, and more professional—without losing its heart.
🧭 Where We Started
The original website was full of energy.
It featured everything from service descriptions and contact information to newsletters, community events, activity clubs, galleries, and detailed schedules. There were bright purple and yellow colour blocks, friendly handwritten fonts, and pages upon pages of passionate copy.
The site had soul—but not structure.
Users often felt lost. Services weren’t easy to find. Mobile visitors had trouble navigating. And the overall aesthetic, though well-meaning, no longer reflected the expert, professional care Lavan was providing.
🐾 Our Approach
At Sheepdog Marketing, we work best with organisations that lead with purpose. Our role is to gently guide them toward clarity, confidence, and stronger communication—without ever diluting what makes them special.
We focused on four things:
- Simplifying the experience – Restructuring the site to guide users through a clear, intuitive journey.
- Modernising the design – Creating space with a clean, minimalist look while honouring the brand’s colours and warmth.
- Elevating the tone – Rewriting and refining content to be reassuring, expert, and accessible.
- Respecting the audience – Making it easy for older adults and family caregivers to find information quickly and calmly.
✨ The Transformation
🎨 From Cluttered to Clean
We replaced heavy visuals and text blocks with elegant white space, softened colour usage, and modular content cards. The iconic purple and yellow brand palette remains—but is now used with restraint and purpose.
🧭 From Confusing to Clear
Navigation is now focused under a single “Our Services” menu, directing visitors to:
- The Independent Specialist Dementia Nurse Service
- At-Home Support
- Dementia Day Services
Gone are the long-scroll pages and scattered links. In their place? A gentle, guided experience.
📱 Built for Everyone
The new site is responsive, accessible, and designed with simplicity at its core. Whether someone’s browsing from a phone in a waiting room or sitting with a parent at home, they’ll find what they need with ease.
🌟 The Results
In just six weeks post-launch:
- 🧭 User engagement improved significantly
- 30% increase in mobile enquiries
- Time on key service pages doubled
- Bounce rate dropped by over 40%
- 30% increase in mobile enquiries
- 💬 Client feedback has been overwhelmingly positive
“It still feels like us—just clearer, kinder, and more professional.”
— Lavan Dementia Care Services
- 🧑🤝🧑 Families and carers report a more reassuring experience
The streamlined messaging and tone make it easier to understand how Lavan can help—at a glance.
💡 What We Learned
Redesigning a website for a care organisation is never just a visual task—it’s emotional. It’s about understanding who they serve, how they work, and how families feel when they land on the site for the first time.
This project reminded us that clarity and compassion are not opposites—they’re allies.
🐕 Our Role
Strategy | UX Design | Content Rewriting | Visual Design | Development | Testing
Sheepdog Marketing led the project end-to-end, collaborating closely with Lavan’s leadership and support team. Every page, paragraph, and pixel was crafted with care, ensuring it honoured the people behind the service.
🤝 Final Thoughts
We’re proud to have helped Lavan step into this new chapter with a website that reflects both their professional standards and their deep compassion.
If your organisation is ready to upgrade your online presence—but keep your heart front and centre—we’d love to help.
Sheepdog Marketing 